Alfaparf Milano Style Stories Frozen Extra Strong Gel is an Italian professional salon quality hair gel with super strong hold. The long-lasting hair styling product is used for extreme ice-effect looks and holds your style for up to eight hours. The firm hold gel crystallizes and sets the hair style to give you more control over your style. The ultra-strong gel gives you maximum control allowing you to create hard-to-hold styles. It is recommended for all hair types and great for molding, scrunching, freezing, and sculpting. Hair Stylist tips: If applied on short hair, it can be reactivated the following day without reapplying: Run your wet hands between the hair to give new life to your look.